Open Enrollment: Don't Let Communication Be an Afterthought (November 2026 TogetHR Times)

By Joan Klopfer

For many employers, open enrollment is viewed as an administrative process: distribute materials, collect elections, and move on. But the organizations that have the smoothest enrollments understand that open enrollment is really a communication exercise.

Employees are making important decisions during this time. They're evaluating costs, reviewing coverage for themselves and their families, and trying to understand how changes may affect them. When information is unclear, confusion and frustration often follow.

If your benefits are changing this year, now is the time to partner with your broker. Don't wait until enrollment materials are distributed. Meet with them early to understand what's changing, how those changes will impact employees, and what information employees will need to make informed decisions.

One of the biggest mistakes employers make is assuming employees will read carrier materials and automatically understand their options. In reality, even relatively minor changes can generate questions and concerns. Clear, proactive communication can go a long way toward reducing confusion and ensuring employees feel supported throughout the process.

Communication should also happen more than once. Providing advance notice, sending reminders, and giving employees a clear place to direct questions can make enrollment significantly less stressful for everyone involved.

A successful open enrollment isn't measured by how quickly forms are submitted. It's measured by whether employees understand their options and feel confident in the choices they're making.

The best time to start preparing for open enrollment is before employees ever receive their enrollment materials.