Blog: Preparing for Winter: How Your Hospitality Business Can Maximize Revenue
Preparing for Winter: How Your Hospitality Business Can Maximize Revenue
By Andrea Feinberg
As the winter season approaches, hospitality businesses around the country face unique challenges and opportunities. From the snowy peaks of Montana to the mild winters of Texas and the warm, sunny days of Florida, each region demands a tailored approach to prepare for the upcoming months. By taking the time now to plan and strategize, your business can not only weather the winter season (did you like that bit of wordplay?) but also maximize revenue during this crucial, unique period. Here are some examples for 3 different regions of the country.
Montana: Embracing the Winter Wonderland
For businesses in Montana, winter is not just a season—it's a significant revenue driver. The state's snowy landscapes attract tourists looking for winter sports, cozy lodges, and seasonal getaways. To prepare for this influx, hospitality businesses must focus on a few key areas:
Staffing for the Season:
Ensure that you have sufficient staff trained and ready for the winter rush. This might mean hiring additional seasonal workers or cross-training existing employees to handle various roles. Snow-focused sports also call for training in rescue, equipment care, weather-focused garment inventory and sales.
Consider offering incentives or bonuses to retain seasoned staff through the busy season, particularly in remote areas where turnover can be high and difficult to replace well.
Winterizing Facilities:
As expert as you are, don’t skimp on preparing your facilities for the harsh winter conditions. This includes inspecting heating systems, ensuring pipes are insulated, and making sure that outdoor areas are safe, well-lit, and accessible after snowstorms.
Stock up on winter essentials like shovels, salt, and sand to keep walkways clear and prevent accidents.
Marketing Seasonal Packages:
Create or upgrade past winter-themed packages that cater to tourists looking for skiing, snowboarding, or a cozy winter retreat. Promote these packages through targeted marketing campaigns that highlight the unique winter experiences Montana has to offer.
Collaborate with local businesses to offer bundled packages, such as combining lodging with ski passes or guided snowshoeing tours.
Florida: Capitalizing on Winter Sunseekers
While Montana businesses are preparing for snow, Florida hospitality companies are gearing up to welcome tourists escaping the cold from other parts of the country. Winter is a prime season for Florida's hospitality industry, and preparation is key to capturing this market.
Staffing and Training:
The influx of tourists means a higher demand for services, so ensure your team is fully staffed and trained to handle the increased workload. This includes front-of-house staff, housekeeping, and maintenance teams.
With many tourists looking for relaxation and luxury, customer service training should be a top priority to ensure guests have an exceptional experience.
Florida’s fast-changing regulatory scene through the political realm may generate questions or complaints from guests. Your team members need training on comfortably avoiding conversations of this nature.
Refreshing Amenities:
Winter tourists often seek outdoor activities like beach outings, golf, and boating. Make sure your amenities or approved vendors are in top condition and ready for the season. This may involve updating outdoor furniture, refreshing pool areas, and ensuring that all recreational equipment is well-maintained. The outside providers of popular services to whom you’ve traditionally referred clients need to be vetted again to ensure they burnish your reputation for excellence.
Consider offering special winter activities like beach bonfires, sunset cruises, or guided nature walks to enhance your guests' experience.
Targeted Marketing:
Focus your marketing efforts on regions that experience harsh winters, such as the Northeast and Midwest. Highlight Florida's warm weather, sunny beaches, and outdoor activities to attract tourists looking for a winter escape.
Utilize social media, email campaigns, and travel blogs to reach potential guests. Offering early-bird discounts or special promotions can help you secure bookings in advance.
Texas: Navigating Mild Winters with Diverse Attractions
Texas enjoys a more moderate winter climate, but that doesn’t mean the hospitality industry can rest. With a mix of urban attractions, cultural events, and outdoor activities, Texas businesses have a unique opportunity to cater to a wide range of tourists.
Event Planning and Coordination:
Winter in Texas is a popular time for festivals, rodeos, and cultural events. Partner with local organizers to create packages that include event tickets, accommodations, and dining options.
Promote these events through your channels and collaborate with local influencers to broaden your reach.
Enhancing Guest Experiences:
Even with mild weather, guests appreciate cozy and comfortable accommodations. Consider adding small touches like fire pits, outdoor heaters, and seasonal decorations to create a warm and inviting atmosphere.
Offer winter-themed menus in your dining establishments, focusing on comfort foods and seasonal ingredients.
Maximizing Off-Peak Opportunities:
While the winter season is busy, it’s also important to capitalize on off-peak days. Offer mid-week discounts or special rates for extended stays to attract guests who might otherwise wait until spring.
Final Thoughts
Preparing for winter in the hospitality industry requires careful planning and a proactive approach. By focusing on staffing, facility maintenance, and targeted marketing, regional businesses can ensure they are ready to welcome guests and maximize their revenue during this critical season. Tailoring your strategy to the unique needs and opportunities of your region will set your business up for success as you navigate the winter months ahead.
